SEO refers to Search Engine Optimization. In laymen terms, it refers to optimizing of web or online content in such a way that it appears higher in search results for relevant searches. So for example, if you are a New York based personal injury lawyer / law firm, anyone searching online on sites like Google for a personal injury lawyer in New York should ideally find you not only on the first page of the search results but also among the first few search results on that page.
Of course this is much easier said than done…in a mammoth city like New York, there are hundreds if not thousands of lawyers / law firms, with a lot of them specializing in personal injury cases. Now it is under such circumstances that SEO proves really very useful whereby you are able to ensure you appear to the top of the search results.
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